Meta is making Instagram more exciting for creators with its subscription program. It’s simply called Instagram Subscriptions. It was announced in January of this year and months later, it has gotten a fresh update with new goodies like Subscriber Chat, Exclusive posts, and Reel and Exclusive Tab on Profile. Let’s see what each of these means and how the whole ‘Subscriptions’ thing work.
Subscriptions Update
— Adam Mosseri (@mosseri) July 14, 2022
Subscriptions are a great way for creators to have a predictable income & for fans to get exclusive content from creators that they love.
This update includes:
- Subscriber Chats
- Subscriber Reels
- Subscriber Posts
- Subscriber Home pic.twitter.com/5PzDTcwn8d
Enjoy the following benefits of subscribing:
1. Subscriber Chats
Creators can start group chats of up to 30 people powered by Messenger. It will be ephemeral in nature but involve the creator sharing things they are “passionate about”, revealing your “best life hacks” or creating a community of subscribers.
They only have to add the “join chat” sticker to both subscriber and regular stories, clicking which existing subscribers can join the chat while followers can just tap to easily subscribe.
Creators can easily organize chats with a new subscriber tab in your inbox.
2. Exclusive Posts And Reels
The exclusive posts and Reels thing is rather straightforward. Subscribers can enjoy your exclusive content and engage in the comments.
3. Exclusive Tab On Profile
The purple-colored exclusive tab will let the subscriber know that you are sharing something special and they would feel good about that. They will have a better sense of the worth they are getting out of the subscription.
Other Instagram Subscriptions Benefits include:
1. A Subscriber badge next to the comments you make on your creator’s content.
2. Exclusive Instagram Stories and Lives
The Subscriptions cost could be between 0.99 and $99.99 a month as per a Meta spokesperson.
At present, they are not. In fact, in a recent announcement, the company said, “Meta will not be taking fees on Subscriptions through the end of 2024”.
So, in the words of Instagram's chief, the idea is “Creators do what they do to make a living, and it’s important that that is predictable. Subscriptions are one of the best ways to have a predictable income—a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time”.
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